March 14th 3:00-4:30 @ UBC Institute of Asian Research Room 120
Philip Seaton (Hokkaido University)
In recent years, the phenomenon of people travelling to further an interest in works of popular culture has gained much attention from the tourism industry and researchers alike. Lord of the Rings locations in New Zealand, Disneyland theme parks, Star Trek Conventions and the Sherlock Holmes museum in London are some of the many well-known examples. In Japan, the phenomenon gained widespread media attention when many Japanese fans of the Korean drama Winter Sonata visited South Korea in 2004. Since 2005, the Japanese government has actively encouraged local authorities to develop tourism assets relating to works of popular culture as a way of enhancing their local identity and tourism brand.